MVJ
MVJ
Matthew
Johnson
Matthew
Johnson
Culture-driving
Innovating
Since 2001
Since 2001
Brand Storytelling / Brand Narrative
Marketing Activations
Brand Partnerships
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I believe that effective marketing is not virality, it is not about capturing short-term attention, and it is not about chasing ROI. Effective marketing is three things:
one, it depicts and shares both real and relatable human experiences;
two, it drives profit and protects pricing power through positive brand associations;
and three, effective marketing is nothing if it doesn't build connection and community.
Recent Work For:
What I bring:
I build community and reduce cost of sale for luxury hospitality and lifestyle brands through experiential marketing and content creation. In other words, I build owned demand and narrative infrastructure for the brands I work with.
Cart Abandonment Recovery
Customer Journey Mapping
Social Media Marketing
Campaign Strategies
Visual Storytelling
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"Matt has been exceptional to work with. He's consistently professional, reliable, and always delivers on time. His attention to detail, responsiveness, and collaborative approach makes every project smooth and enjoyable. We're grateful for his dedication and expertise, and we look forward to continuing to work with him."
SwayGroup
About me
I’m a cross-functional producer with a background in high-stakes environments — from the ACC football field at Virginia Tech to luxury creative consulting in West Africa. I specialize in building systems that drive tangible results, such as launching the first-ever content strategy for Monarch Weather and generating thousands in revenue for boutique F&B brands in just two weeks. I am a culture-driver who uses observation skills, relevant storytelling, and operational rigor to achieve measurable brand growth.
30+ Completed Projects
4 International Clients
6.65% Engagement Rates
8x Increase in Organic Traffic
Always On Time
Projects
“Emotion is the most powerful selling tool we have, and therefore, emotional media are much more powerful for building brands and generating profit.” — Les Binet
